ShopMy Secures $18.5 Million in Funding Milestone

ShopMy has achieved another significant milestone, the successful completion of an $18.5MM investment round with the backing of Inspired Capital, AlleyCorp and other prominent industry leaders. We are so proud of the dedicated team who have worked tirelessly to develop and strengthen the platform and grateful to the investors who believe in our vision for the future.

The industry is shifting, brands are increasingly recognizing the potential of affiliate marketing and prioritizing the channel. We’re excited to spearhead this change and remain committed to empowering brands with the guidance and tools they need to be successful.

In the words of Harry Rein, ShopMy’s Co-Founder and CEO, “The creator marketing industry has long been dominated by outdated tools that do not meet the needs of modern creators and brands. We set out to develop a world-class product, incorporating every essential feature into a user-friendly package.”

Through ShopMy, leading brands including Nike, NET-A-PORTER, Chanel, Jenni Kayne, Drunk Elephant, Ulla Johnson, Tower 28, and Tatcha have established robust creator marketing programs. The platform enables them to discover new creators, execute gifting campaigns, provide commissionable codes, and manage their communications all in one place. Additionally, by leveraging ShopMy, brands have insights into the performance of their creator campaigns, allowing them to measure the effectiveness of these partnerships with the same level of precision as paid social and paid search.

“Previously, we would spend weeks on gifting and struggled to quantify the impact of these campaigns on sales and brand awareness,” said AUREUM Co-Founder and CEO Matt Hoyle. “Our partnership with ShopMy has allowed us to expand our influencer relationships, and we have gained invaluable exposure to a whole new subset of creators.” 

And while we’re thrilled that brands are leveraging ShopMy to develop their affiliate programs, we have never forgotten our “creator-first” ethos. ShopMy began in 2020 as a passion project among three technologists who were searching for an effective means for makeup artists to capitalize on their YouTube tutorials. Since then, we’ve expanded our reach, empowering not only makeup artists but also stylists, models, fitness instructors, interior designers and numerous other creators to monetize their influence across a variety of platforms.

As part of our most recent round, several early adopters of ShopMy decided to become angel investors and valued advisors. Their decision underscores our shared belief in ShopMy being the future of the industry. We are deeply humbled by their trust and recognize the invaluable expertise they bring as we strive to further support our creator community. It’s an honor to have their backing and we’re thrilled their enthusiasm matches our own when it comes to ShopMy’s product roadmap.

So where are we headed?

We are committed to driving greater innovation and fostering stronger creator-brand relationships.

As we continue to experience exponential growth, our immediate focus centers on assembling a strong team across engineering, product development, sales and customer success. We’re dedicated to finding the best candidates who share our passion for delivering exceptional product solutions to our brands and creators.

Moreover, we will continue to diversify our brand partnerships beyond beauty and fashion. Expanding into new verticals such as maternity, fitness, nutrition, home decor and travel not only broadens our reach but also empowers creators to establish authentic connections with brands they already love.

Lastly, this infusion of capital empowers us to take risks, experiment with new ideas and embrace the possibility of making mistakes along the way. While we have been incredibly capital efficient to date, this additional funding provides us with the freedom to pursue bold initiatives that push the boundaries of what’s currently possible in the industry.